At this point, you are aware of personal and organizational drivers, and capable of interpreting the external and internal environments and dynamic interactions in between. All conditions to design and prepare change are fulfilled.
The confrontation of the strengths and weaknesses with the opportunities and threats is a natural starting point for analyzing change. How can the organization use specific strengths to leverage opportunities? Or conversely, what should an organization do to avoid threats that will expose their weaknesses?
Designing change includes a strategy to implement the change in a next phase. The strategy should reflect the different aspects of change; whether it be products or services, the organization and stakeholders, the processes and technology.