Internal Analysis

After learning how to interpret the outside world and what dynamics exist between external factors and the organization, this theme focuses on the internal environment. The internal environment comprises everything that matters inside the organization. This can be the organizational structure (reporting structure), processes and procedures, the technology in use, but also the leadership style and corporate culture.

Where the external environment is a “given”, the internal environment is to some extent changeable. Before a strategy to change can be successful, you must know the dynamics in the internal organization.

In this theme, the strengths and weaknesses of an organization will be identified. This is paving the way to the next step in SMP which is design change

Training topics

Business Management
  • Organizational structures
  • Organizing, leading & managing
Supply Chain Management
  • Business Process Management
  • Internal supply chain
  • Customer order decoupling point
Information Technology
  • Information management
  • Enterprise resource planning systems (incl. CRM)
  • System integration
  • Planning & Control Cycle
  • Financial Statements
  • Internal Controls
  • Cashflow and Liquidity
  • Budgeting
Business Management
  • Quality management
  • Knowledge management
  • Service & complaints management
Business Ethics
  • Company responsibilities with regards to health and safety, harassment and discrimination
  • Dealing with conflicts of interest
  • Standards of Conduct
Entrepreneurial Skills & HRM
  • Competence management
  • Training and personnel development
  • Employability
Marketing & Sales
  • Sales and account management
  • Internal marketing
  • Sales support function